March 26, 2008 12:54 IST
http://inhome.rediff.com/money/2008/mar/26maruti.htm
With plans to further consolidate its position in the big-car segment, Maruti [Get Quote] Suzuki on Wednesday launched its new entry level sedan Swift DZire with an introductory price ranging from Rs 4,49,000 to Rs 6,70,000 (ex-showroom Delhi).
The DZire, the seventh model Maruti Suzuki has launched in the last three years, comes in both in diesel and petrol variants powered by 1.3 litre engines.
The petrol variant will cost Rs 4,49,000 to Rs 5,90,000 and the diesel Rs 5,39,000 to Rs 6,70,000.
It has a special place in our product strategy. Millions of Indians own compact cars. With growing incomes and better lifestyle, many of them want to upgrade to a sedan. But on Wednesday, they are not able to find an entry level sedan that offers style, features and performance. The DZire offers all this, and at an attractive price," Maruti Suzuki India Managing Director S Nakanishi said.
The DZire, which offers features, including integrated stereo, steering mounted audio controls, automatic climate control, power windows and dual airbags, has come as replacement of MSI's earlier mid-size sedan Esteem.
It is being launched at a time when the company has managed to race past competition in the mid-sized sedan segment (A3) selling nearly 41,000 units in the April-February period of this fiscal.
While continuing to lead India's small car market, Maruti Suzuki has emerged as the market leader in the A3 segment as well during 2007-08.
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